did rebel yell bourbon change its name
did rebel yell bourbon change its name
Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. who-ey!' Why did they HAVE to choose such a name in the first place? For the best. Rebel Yell - the Next Chapter in A Storied History who-ey! These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. I think you hit the nail on the head on this. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. WorldSeries2021 6 mo. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. For Blood Oath Pact No. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. And Charley said, "Well, that's fine." This price point places Rebel whiskey in the low end of the standard segment. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey "Rebel Yell will always be Rebel Yell. And Charley said, "Well it wouldn't be proper since I sold it." The Rebel Yell is still available for purchase. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. A big, round body with a palate that follows the nose - honey . I'm not sure why Rebel is less offensive than Rebel Yell. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! The new Rebel Yell look (image via Luxco). Click here to learn all about mash bills. [1] The origin of the yell is uncertain. The reason is because it is cheap and good enough. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers I am curious why the rebranding. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. Other wheated bourbons include Makers Mark, Larceny, and W.L. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. It's those quiet rebels you really have to worry about. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. But Racer 75? Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. It was just a name. This is just the case for bourbon. The W.L. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. With the rye segment up 23.3% thereis no better time to launch this new variant*. Especially for those of us that have been riding it since the 70s," said one more. But more importantly, we cannot white wash history (forgive that wording, please!). Consider this similar product. "Who Whipped Whom? Rebel Yelland Yellowstone were my veryfirst bourbons. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. I'm also a huge fan of terrain roller coasters. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. 2023 Luxco, Inc. All Rights Reserved. It is what it is. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. You should all be fired. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! I had to do some sleuthing to see what you were referring to. In the end, the ride experience is still the same. Founder of CoasterCritic.com. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Absolutely ridiculous that you are changing the name of the Rebel Yell. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. I find 'Yell' quite offensive. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Not sure why it shows the old one on mobile. But for a while, it was common knowledge the main supplier was Heaven Hill. Lets take a look at how much a bottle of Rebel Bourbon will cost you. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. That is really lame. Use of the "Southern war cry" precedes the Civil War. The important thing is that the whiskey inside the bottle has stayed the same. The Rebel Yell Bourbon Review: Who's it Distilled For? So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." And hes worked with startup brands to turn local enthusiasm into national recognition. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! This change is still being implemented on retail shelves. In fact, Im kind of disappointed. Rebel yell - Wikipedia Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Rebel Yell whiskey is matured in No. Rebel Yell dropped Yell? - General Bourbon Discussion - Straightbourbon.com Home Whiskey Review Rebel Yell Bourbon. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Must go buy out the shelf of Yells now!!! 3 charred oak barrels. Hopefully the wood work they are doing will justify the new and improved name. As a note, we compare prices from various Total Wine locations across the US. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. A pparently it worked; the new look caught my attention and resulted in this review. We have to acknowledge and accept our past. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Quick everyone buy up the Rebel Yell bottlings before they are gone! Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. This product is available only in our gift shop, and it may not always be available in a particular size. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. However, Rebel has more functionality as its much better in other mixed drinks and by itself. While its still available for under $15, you may have more trouble finding it at the price. After that I casually asked at a few others stores and apparently it's the same all over town. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. So the arguments that this is another move to erase history arent accurate in my opinion. sberto 2 yr. ago It's up to the distributor in your state. With the updated packaging,now is the perfect time to capitalize on thismomentum. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Im only speaking for myself and the people I encountered. November 18, 2020 in General Bourbon Discussion. It is only a name. Weller. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. For the purists. The original name of the company was W.L. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. The company would eventually break up in 1972. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of The name is also reminiscent of similar ride Racer at sister park Kings Island. While this change has certainly upset some people, its an understandable switch. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Those were some good times. It was renamed in 2011 after being sold to the Luxco company. Give me a break! Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Do you support the move? To me it was just a name given to a coaster, devoid of any historical or political significance. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Rebel Yell Has a Cool New Look and Two New Bourbons Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. Once I became more conscious of the significance of the name, I did find it awkward. Hit it on the desktop version of the site. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Cookie Notice By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Alcohol on the plane: how much can you drink on long flights? Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. So, lets take a look at this old timer and see whats in that bottle. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. In Virginia battlefields, monuments, and references to the areas history are very common. This topic has been inactive for at least365 days, and is now closed. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers Katelyn is a freelance writer in Portland, Oregon. Billy Idol wrote the song because of the bourbon. Review: 1969 Rebel Yell Kentucky Straight Bourbon Whiskey The Lux Row Distillery filled its first barrel three years later, in January 2018. Single barrel still says yell. Rebel Yell went through a rebranding effort which brought about a couple changes. Just went to Kings Dominion with my 7 and 9 year old sons. Risk takers, rule breakers and noise makersunite. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt I thought that moniker just applied to Ole Miss fans. And he said, "Well if you don't pick it up we're thinking of picking it up." The brand bounced ownership, eventually landing in the Diageo portfolio. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Stitzel Weller Distillery Timeline - Whiskey ID The park did what they thought was best. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The sound of the yell has been the subject of much discussion. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt An American classic is reborn for anew era of rebellion! When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. The overall effect on the palate is brief and minimal, and the taste has no unique profile. The rebel yell has also been likened to the scream of a cougar. The yell has also been described as similar to Native American cries. Theres a couple things to expect from a bottom shelf whiskey. This may be one of the most underappreciated wheated bourbons available. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Even though I cant think of a past event where anyone was upset or protested, it could happen. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. By Is Rebel Bourbon the Same as Rebel Yell? If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). It paragons description, that yell! And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. It was becoming my go to, especially for its price point. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. All bourbon will have at least 51% corn. The Rebel Yell brand is currently produced at the Luxco distillery. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. What does it taste like? Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Rebel Yell was a term coined for the battle cry of the confederate army. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. We live in an era in which some people are always going to find fault with something that isnt politically correct. The move has been met with serious opposition by some fans. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. The 10 yr is rebranded on the desktop site. Sharp. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Yep, they did. etc. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. Perhaps as a result, availability is limited, and prices may vary. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. These bottles may appeal to those looking for a private-label wheated bourbon experience. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. who-ey! Shame on KD. However, the addition of ice makes things a little better. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Is Rebel Bourbon good whiskey? Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. This unique style offers hints of honey and butter followed by a . While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. I for one am glad they did. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. ago One is softer DonutBourbon 6 mo. Why Changing Rebel Yell's Name is the Right Move So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. It started with a new bottle design and a new marketing campaign. The distillery is located in Bardstown, a town known for its bourbon heritage. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey.").