raising cane's marketing strategy

raising cane's marketing strategy

Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Canes looked for a solution to revolutionize awareness of whats happening in the restaurants and the connection between Crewmembers at all levels of the business. Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The Who knew our famous, sweet cream waffles could also be so much fun to wear? Waffle House President and CEO Walt Ehmer said (hopefully for the first time ever) in a statement. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 Indeed Jobs Laguna HillsFree, fast and easy way find a job of 845 WebRestaurant chain Raising Canes Chicken Fingers is an international fast-food chain. They want to be known for high-quality chicken finger meals, a wonderful crew, a fun atmosphere, and active community involvement, therefore they plan to open restaurants all over the world. Regional Director of Field Marketing - Raising Cane's Apply WebRaising Canes is on a growth trajectory unlike most concepts in the crowded restaurant space. The ads are a not-so-subtle way of saying Raising Canes is a great place to work and the chain is always hiring, AJ Kumaran, co-CEO and COO, said. As we strive to WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The Business Unit Leader will lead & direct the Business Unit Team. The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. Please enter a Name and Password so you can update your Job Alerts in the future. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Want to receive job alerts for similar jobs? The Business Unit Leader will lead & direct the Business Unit Team. Consider the chains sales in 2016 were about $576 million with about 250 units. Ill be moderating a star-studded panel with Kieran Donahue (IHOPs CMO), Tana Davila (P.F. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. WebTARGET MARKET SEGMENTATIONS. Raising Cane's Jobs - Regional Director of Field Marketing in She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Sign In Regional Director of Field Marketing - Raising Cane's The various Support Departments or Functions are led by best-in-class experts. WebRaising Canes, the restaurant brand known for its ONE LOVE, chicken finger meals, recently launched a communication platform called 1LV Crew, developed in partnership WebAccelerates the already fast-growing Raising Canes Brand, Founder and Mascot social channels through distinct content calendar development, timely pop culture and trending Marketing At Canes, Restaurant Marketing is executed through localized Caniac Marketing This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. LETTER OF TRANSMITTAL May 6, 2015 Jennifer Anderson, Vice President of Marketing Raising Canes 6800 Bishop Rd Plano, Texas 75024 Dear Ms. Anderson, Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Jack in the Box This job was posted on Wed Sep 15 2021 and expired on Sat Oct 02 2021. In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. Marketing Makeover for Raising Cane's | QSR magazine One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations. ui online unemployment florida You will lead the overall strategy for Marketing Technology at DoorDash and help deploy millions of dollars of spend. Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. New store prototypes, strong marketing, our digital and loyalty innovation have our franchisees operators and management team as ready as ever to execute on our growth potential, said Darin Harris, Chief Executive Officer, during Jack in the Box Inc.s Q3 fiscal 2021 earnings call with analysts. The Area Leader of Marketing (ALM)will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. For information on They have a track record of precision, they optimize operations, and they seek to hire that way too. In her new role, she will head the Raising Canes marketing team and GrabJobs is the no1 job portal in the US, connecting you to thousands of jobs fast! Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. We have only ONE LOVE - quality chicken finger meals! Our commitment & dedication to Restaurant support is a competitive advantage! And on the soles? Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! WebRaising Cane's employs 8,303 employees. Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: Its workers. Raising Canes certainly isnt the first chain to feature its employees in ads. WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. We are looking for a hardworking Field Marketing Manager - Cleveland to join our stellar team at Raising Cane's in Cleveland, OH. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. It was really fun, said Kumaran, who appears in the ads with Raising Canes founder and co-CEO Todd Graves. We are not an agent or representative of any employer. The Communications Manager will utilize internal communications experience to serve as the companys primary point person for all aspects of the companys internally focused mobile application platform, including adoption, engagement, planning, developing, publishing and monitoring all communications content that appears on the internally focused mobile application news articles, videos, executive communications, forums, blogs, training documents, biographies and a variety of other communications ensuring they are aligned with the Companys Vision, Mission and Culture, and are developed to Raising Canes high standards. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). *Candidates must live in or relocate to market*. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. In the ad, the chain points out that 95% of its franchisees began as delivery drivers or store employees. Welcome to RBs weekly roundup of the latest developments in restaurant marketing. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Do not sell my personal infoPrivacy PolicyContact UsRSS, Raising Canes enlists its workers as stars of its latest ad campaign. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, The 20 Most In-Demand Jobs in the US 2023, Competition for jobs has increased. WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). At Canes, Restaurant Marketing is executed through localized Caniac Read all about our exciting new platform enhancements. Offering a Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. Currently, Raising Canes is charging their franchisees 5 percent of revenue in royalty fees, and an additional 4 percent of revenue in advertising fees. Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt, The Raising Canes geographic- states that contain Raising Cane's restaurants. Have fun on your path to success it all begins here. Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner. Vice President, Media Sponsorships & Fry Cook & Cashier, Vice President, Restaurant Marketing & Fry Cook & Cashier, Vice President, Total Quality & Fry Cook & Cashier, Vice President, Marketing & Fry Cook & Cashier, Senior Vice President, Crew Relations, Fry Cook& Cashier, Director, Office Services & Fry Cook & Cashier, Office Services Assistant & Fry Cook & Cashier, Vice President, Recruiting & Fry Cook & Cashier. How can you stand out? Raising Cane's USA, LLC operates a chain of restaurants in the United States. Search job openings, see if they fit - company salaries, reviews, and more posted by Raising Cane's employees. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. Field Marketing Manager - Tucson Job in Tucson, AZ - Raising The latest from Restaurant Business, sent straight to your inbox. Target Market - CANE'S SAUCE WebAt Raising Canes, we support our Restaurants with both Business Unit & RSO support. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Find your B2B customer within minutes using affordable, accurate contact data from Datanyze, Raising Cane's headquarters are located in 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States, Raising Cane'ss main industries are: Restaurants, Hospitality, Raising Cane's appears in search results as Raising Cane's Chicken Fingers, Raising Restaurants LLC, Raising Cane's, Raising Canes Chicken Fingers, Raising Canes, International Organization for Standardization, Web Hypertext Application Technology Working Group, Microsoft IIS Application Request Routing (ARR), Get Free Access to Raising Cane's Contacts Info. requesting a reasonable accommodation The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Simler most recently was a senior account director for the Propaganda Inc. advertising agency in St. Louis. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. Our commitment & dedication to Restaurant support is a competitive advantage! In this case, the all-day breakfast chain teamed up with shoe-maker Adidas on a limited-edition Waffle House shoe, in honor of the Masters golf tournament. Get todays need-to-know restaurant industry intelligence. We have only ONE LOVE - quality chicken finger meals! Crew comments are not only allowed, they are encouragedto the tune of more than 90,000 in the first eight months. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Marketing Lensa, Inc. - Lensa is a job search engine. WebRaising Canes is a brand that values high performance. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. WebRaising Canes is a brand that values high performance. Restaurants will always be the center of our business. And more marketing news of the week. You can break it down further by toggling to Segments. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Field Marketing Manager - Los Angeles Job in Burbank, CA at The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. In an exclusive interview with Mashed, Graves revealed Raising Cane's How Raising Canes Leveled Up Employee Engagement with A playful splash of syrup. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Raising Cane's Mission, Vision & Values | Comparably Founded by Todd Graves in 1996, RAISING CANES CHICKEN FINGERS has more than 530 restaurants in 28 states, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates with multiple new restaurants under construction. As the Area Director of Restaurants, he or she is responsible to the Operations Department Strategic Direction: to deliver What We Do, Culture, Leadership & Financial Performance; leverages Restaurant Support; and is actively involved in our Communities. Members help make our journalism possible. Responsibilities: Raising Cane's Chicken Fingers is seeking an NRO & Program Marketing Manager to be based in our Plano, TX Restaurant Support office. We are always interested in feedback and suggestions from our customers about our restaurant operations. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Because dogs are not popular in Kuwait, the eponymous mascot is not used on signage or goods. Communications Manager job title. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! ages 25 to 55. significant We were taken aback by how quickly the platform was adopted and the joy it brought., Todd Roby, Senior Director of Communications. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. Ability to lead, motivate, and empower Canes managers to higher levels of performance, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Raising canes- bukowski - General Information Restaurant chain requesting a reasonable accommodation But its likely something the industry will see more of as the labor pool remains tight and restaurants look to play up their fun, unique culture and benefits. Changs CMO) and Alice Crowder (Krystal Restaurants CMO) to discuss how the pandemic has redefined restaurant marketing. The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Session 5Cane's.docx - RUNNING HEADER: FINAL PAPER 1 Raising Cane's hires marketing director - Nation's Restaurant News Field Marketing Manager - Atlanta Job in Atlanta, GA at Raising Raising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), *Ability to Travel 50-70%; within designated area *, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact.

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